In the meantime, however, Google is not sitting still. Updates are being rolled out continuously. The most impactful update was last May. I have a strong feeling that the way of indexing has changed after this update. It takes much longer for new content to be indexed and Google has become stricter – they look more closely at the extent to which new content is relevant enough to be indexed.” – Steven van Vessel , VP of Community at Contenting . Yet many web shops are still creating content with the 'old' SEO tricks in mind. Texts are still being written in which the keyword occurs as much as possible instead of a well-readable and informative text that makes the user happy.
Steven: “I conduct a lot of experiments to see how Google is changing. A recent experiment was about this: I saw that many people searched for the word 'robot.txt' instead of 'robots.txt'. I have written a page especially for this. Still, I saw that the robots.txt page scored much better. Also on searches with 'robot.txt.' Google can now job function email list understand the context of the text much better.” Governing is foresight when you're doing search engine optimization, admits Steven. It is possible that optimizations you are currently working on do not give immediate results. But that could suddenly be very different after the next update. And don't forget the technical side. Example: a slow web hop has a huge impact on your user experience, so that can also have an effect directly or indirectly on your SEO performance.
New trend: returns After conversations with a number of e-commerce managers and specialists, I saw a new trend emerge. Namely: focus on the return process. Before corona, the return process was still a neglected child, but now companies see new possibilities here. Ideally, you as a company do not want returns. But that's a utopia. Due to the closure of the stores and the delays at the shipping companies, you soon saw that web shops were extending their return period.