The coordinate axis that is used to make the perceptual map is represented under the characteristics of low cost on the left and premium beers on the right, if the horizontal axis is taken as a reference, and a strong flavor on top and a mild flavor on the bottom when drinking as a reference the vertical axis. In the study data obtained, the quadrants are represented as follows: Upper left quadrant: Meister Bräu and Old Milwaukee.
Lower left quadrant: Old Milwaukee light . Lower right quadrant: Coors Light and Milter Lite. Upper right quadrant: the rest of the brands mentioned, that is, Budweiser, Miller, Beck's, Heineken and Coors. If the study is carried out under the Budweiser brand company and after the subsequent whatsapp mobile number list market analysis, it is observed that if the company's strategy was to position itself as a strong-flavored beer brand, the objective has been achieved.
Among the companies mentioned, this would be considered one of the beer brands with the greatest intensity in its flavor. If, on the contrary, that was not the objective, with the analysis of the perceptual map of positioning the company can realize it and, therefore, can change its strategy to reorient the product. This map also allows us to observe that those beers located in the segment with a mild flavor and a low cost hardly have any competition.