Brands have been running contests to promote their businesses for centuries. Contests are effective because they take advantage of many psychological factors. First, people like to receive something for free. Contests also leverage the age-old power of scarcity. People jump at the chance to enter a contest, especially if the prize is unattainable under normal circumstances. They may Photo Background Removing envision the emotional benefits of winning (think lotteries in the United States). You can improve your brand awareness by running contests that require participants to submit UGC. In addition to the allure of the prize, people appreciate the community aspect of these contests and like to share their contributions with their friends. Host contests that require entrants to submit user-generated content to increase awareness, says @IamAaronAgius. Click to tweet Several years ago, National Geographic held a popular Instagram contest where photographers could submit inspiring travel photos using the for a chance to win an amazing trip to Yosemite Photo Background Removing National Park. contest--national-geographic-wanderlust The competition was a success for everyone. Travel photographers have gotten their name associated with a top brand, while National Geographic has curated an incredible selection of natural world photography to please its viewers. If you can feature humor in your UGC contest,
They will give a third-party opinion and the images will be of excellent quality so you can show them to your high-end prospects. Additionally, promote a hashtag and encourage your audience to use it during the event. Offer a goody bag full Photo Background Removing of visually appealing goodies to encourage them to take and post photos on social media. (I base this idea on the law of reciprocity. A person receiving something of value will feel a subconscious need to repay the favor.) HAND-CHOSEN RELATED CONTENT: Every Event Should Be Social Media Hou Photo Background Removing Attention Before launching a UGC campaign, think carefully about what will happen if things go wrong, and only start if you are equipped to deal with the consequences. Before launching a campaign, think about what would happen if things went wrong, says @IamAaronAgius. Click to tweet Several years ago, McDonald's launched a campaign where users were encouraged to post their experiences with the brand using the hashtag . Instead of galvanizing people around the McDonald's brand, the opposite happened. People came together to discuss the inhumane treatment of farm animals, health issues associated with fast food and other terrible personal stories. Years later, the hashtag is still going strong. Seriously
NICK (itsnickdamas) September 21, 2017 Even Photo Background Removing for brands infinitely less polarizing than McDonald's, social media country can be a fierce place. Before encouraging UGC, think about potential responses and develop a plan to address them. HAND RELATED CONTENT: 3 Content Marketing Tactics to Defuse User-Generated Attacks When Content Backfires: How to Deal With Negative Comments Online Summary As with all marketing tactics, you're more likely to succeed with UGC when your goal is to provide as much value as Photo Background Removing possible to your audience. People need a reason to submit their awesome UGC to you - an incentive to post a video review host, an amazing prize through an Instagram contest, or a sense of community to be part of something bigger than themselves . HAND-RELATED CONTENT: How to Use User-Generated Content to Boost Sales Can you think of other ways to leverage user-generated content? Please let me know in the comments. CMI publishes new content every day - some of which comes from our big users. Make sure you receive the latest news, tips and more. Subscribe today. Cover image by Joseph Kalinowski / Content