However, there is some bad news. When the traditional text ad format was abolished, many of the best practices of the last 15 years were abolished, E-Commerce Photo Editing and advertisers are struggling to find the best usage for an additional 50 characters. Fortunately for them, we've spent much of the last two months testing ad copies using enhanced text ads within many accounts, and the seven new bests of these enhanced text ad formats. I was able to E-Commerce Photo Editing discover the practice . Before delving into each best practice, here's a handy visual summary of our recommendations. Enhanced Text Advertising Best Practice Infographic Are you wondering how your PPC account responds to the competition? Score your account for free! Next, let's move on to these best practices.
1. Write a new ad! Use the extra letters to say something new. Don't just add a second heading. understood. We are working hard to complete E-Commerce Photo Editing the current ad. There's a big temptation to pick up ads that are currently working well, combine existing description lines, add a second headline and sit down, and let the new glossy ad format do all the work. Even Google basically did this when it first displayed this Guitar Center extended E-Commerce Photo Editingtext ad during the May announcement. Before and after extended text ads However, the problem with this tactic is that it uses more words to say the same thing effectively. Guitar Center wouldn't make this a more appealing ad and wouldn't enhance its offer at all by adding a second headline, "The Destination for Music Gear."
Most advertisers have seen a CTR increase of at E-Commerce Photo Editing least 28% from enhanced text ads, but in reality, simply adding a second headline to an existing ad will reduce your CTR. I have seen it . When creating a new extended text ad, use additional characters to supplement existing offers and action-inducing phrases, including more value propositions E-Commerce Photo Editing than the 95-character limit. Consider the following old-style ad: Extended Text Advertising Tips With a focus on emphasizing the uniqueness of the product, appealing to the user's emotions, and testing phrases that encourage new behavior, writing new extended text ads seriously and challenging to write entirely new ads, It will be like.